How We Work
Here is what happens from the first review through launch. If ongoing work is part of the scope, the same process continues in smaller cycles. You work directly with the founder throughout.
Review the starting point
We review the current website or store before recommending a rebuild or ongoing search work. For a service site, that includes mobile use, speed, page structure, technical SEO, local details where relevant, and what major AI tools return for the business. For ecommerce, we also look at the platform, catalog structure, product templates, checkout, app or extension weight, product data, and the systems used for inventory and fulfillment. We need to understand what you want to sell and what is getting in the way now.
At this stage: A short written review with the issues we would address first.
Agree on the work
If there is a useful next step, we put it in writing. The scope explains the pages and tasks included, what we need from you, the price, and how feedback will be handled. You can review it before deciding whether to proceed.
At this stage: A written scope, deliverables, and price.
Build and review
Website or storefront structure, copy, SEO details, product data, and technical work are handled together. You review real pages on a private preview link. Ecommerce projects also include the agreed product, cart, account, checkout, and integration journeys rather than a homepage-only review.
At this stage: A working preview and a clear review process.
Prepare the launch
Before launch, we check forms, links, mobile layouts, redirects, metadata, structured data, analytics, accessibility basics, and crawl access. For ecommerce work, the checklist can also include product and variant data, cart and checkout journeys, payment and shipping configuration, merchant feeds, transactional messages, and integration errors. The exact checklist follows the written scope.
At this stage: A completed launch checklist for the agreed work.
Check what changed
After launch, we can review search impressions, clicks, indexing, form submissions, purchases, and other data that is actually available and included in the measurement plan. We separate confirmed measurements from estimates and note where analytics cannot show the full customer journey.
At this stage: A plain-language summary of the available data.
Improve the next priority
When ongoing work is included, the next task comes from what the site and search data show: a page that needs clearer copy, a technical issue, a missing topic, or a weak path to contact. We document the change and the reason for it.
At this stage: A focused list of the next changes to make.
A few practical limits
The scope covers what we can control. Search rankings, lead volume, and mentions in AI-generated answers depend on factors no provider controls.
Clear project milestones
Build milestones are agreed in the scope. Search rankings and AI citations do not follow a fixed schedule, so we do not assign them one.
No outcome guarantees
We can improve the site, content, and technical foundation. We cannot guarantee a ranking, a number of leads, or a mention in an AI-generated answer.
Scope before work
Deliverables, price, responsibilities, and the review process are agreed before the project starts.
Start with a review of your current site
Send the site and a little context about the work you want. We will review it and reply by email.