We publish notes and guides for service-business owners who want to understand what is happening on their website and in search. Topics include page planning, technical SEO, local visibility, and how AI search tools interpret business information.
Each article is written to help you check something, make a decision, or ask a better question before spending money on the work.
Planning pages, writing clearer service content, improving performance, and making the site easier to use.
Website Design & DevelopmentTechnical SEO, site structure, on-page work, local search, and the reports used to evaluate progress.
Search Engine OptimizationHow business information appears in AI search tools, plus practical work related to GEO and AEO.
AI Search Visibility
ChatGPT can now help shoppers discover and compare products before sending them to a merchant's checkout. Here is how Shopify Catalog, direct product feeds, and public product pages fit together.
Google Search Console and Bing Webmaster Tools now expose new AI visibility data. Here is how to read it without confusing impressions or citations with rankings, traffic, or leads.