Websites, Ecommerce, SEO, and AI Search Visibility
We work on four connected areas: service websites, ecommerce stores, organic search, and how clearly search and AI systems can read the business. Each service has a distinct job, and this page explains where they overlap and where they do not.
The overlap is practical. Page structure, product data, headings, server-rendered HTML, internal links, performance, and schema all affect more than one part of the work. Handling them in one plan keeps the decisions consistent.
Website Design & Development
Where it helps. A site can look current and still make the next step hard to find. Common issues are unclear navigation, service pages that read the same, a contact form buried at the bottom, and markup that a crawler struggles to interpret.
How we work on it. We plan the page structure before the visuals: what each page is for, who it is written for, and what a visitor should be able to do on it. Copy, layout, and markup are decided together, and the technical groundwork that search and AI systems rely on is part of the build rather than a later retrofit.
What the work includes
- Discovery on your services, your customers, and the questions they ask before hiring
- A sitemap and page structure with one clear intent per page
- Design in your brand, built mobile-first, with a consistent next step on every page
- Copy support so each page states the offer, the audience, and the action plainly
- Performance work on Core Web Vitals: image handling, script weight, layout stability
- Accessible markup: real heading order, labeled forms, keyboard-usable navigation
- Contact forms with validation and reliable email delivery to your inbox
- Analytics and conversion tracking so you can see how pages are used
Ecommerce Development
Where it helps. An online store may be difficult to browse, slow under the weight of themes and apps, or disconnected from the systems used for inventory and fulfillment. Platform migrations also create search and data risks when URLs, products, customers, and orders move without one plan.
How we approach it. We start with the catalog and order workflow, then choose the platform and storefront structure around those requirements. Shopify, WooCommerce, and headless builds are considered alongside integrations, maintenance, SEO, product data, and the work the internal team will handle after launch.
What the work includes
- Shopify, WooCommerce, and headless platform planning
- Storefront, product, category, cart, and checkout development
- Catalog, customer, order, and URL migrations
- Payment, shipping, inventory, fulfillment, CRM, ERP, POS, and subscription integrations
- Performance, accessibility, ecommerce SEO, structured product data, and merchant feed work
- Analytics and commerce-event tracking defined by the agreed measurement plan
Search Engine Optimization
Where it helps. Being findable depends on things that are easy to miss from the outside. Pages may not be getting crawled or indexed. Three pages may be competing for the same topic when one should cover it. Your location and service-area details may not line up across your site and your listings.
How we sequence it. Technical issues come first, since publishing more content rarely fixes a crawling or indexation problem. From there we map the searches your services relate to, give each intent a page of its own, and write those pages to answer the question behind the search.
What the work includes
- Technical audit: crawlability, indexation, redirects, canonical tags, site speed
- Server-rendered pages so search engines receive complete HTML
- Keyword and intent research grounded in the services you actually sell
- Information architecture that gives each intent its own page and avoids overlap
- On-page work: titles, meta descriptions, headings, and internal linking
- Local SEO: Google Business Profile setup, NAP consistency, service-area clarity
- Structured data for organization, services, breadcrumbs, and FAQs
- Reporting on impressions, positions, changes made, and inquiries received
AI Search Visibility
What it covers. Some buyers now put their question to ChatGPT, Google AI Overviews, Perplexity, or Copilot instead of reading a results page. Those systems write an answer from sources they can access and parse, so a site that renders only through JavaScript, or business details that differ between your site and your listings, give them very little to work with.
What we can influence. We work on the inputs: accessible HTML, one consistent set of business facts, schema markup, and pages that answer a question directly instead of circling it. We cannot control what these systems output, so we describe this as clarity work and report what we observe rather than promising a mention.
What the work includes
- Schema markup identifying your organization, services, and areas served
- Consistent business facts across your site and major business listings
- Answer-ready content: a direct question followed by a direct answer
- Semantic, server-rendered HTML that a non-JavaScript crawler can read
- FAQ and definitional content covering how customers phrase their questions
- Crawler access checks so AI crawlers are not blocked by robots rules or scripts
- Periodic checks of how major AI assistants currently describe your business
- A written summary of what changed between checks, without invented metrics
Not sure where to start?
The audit is a review of your site, your search visibility, and how AI assistants currently describe your business. You get a written summary of what we found and what we would suggest working on first, including when that means a smaller scope than you expected.